Ad-itude: Mohegan Sun Commercials

Coming from a background in advertising, I have a thorough knowledge of ad campaigns using songs that are wildly inappropriate, such as Royal Caribbean using “Lust for Life,” (a song about drug addiction) in ads for their cruise ships. Well, there’s a new one to add to the list – the Mohegan Sun campaign that uses raunchy 80’s tunes, but rewrites the lyrics into a song and dance spectacular. Selections include “My Sharona” and “Superfreak.” Yeah, songs about underage relationships and freaky sex are a good way to market a casino that caters to old folks in Connecticut (I’ve been there, and you should be prepared to bring your whole social security check to cash in and a carton of cigarettes to smoke if you want to go along with the crowd. Just be sure to turn your oxygen machine down). I suppose the third spot, using Toto’s “Hold the Line,” is tame, but it still lame as it includes super goofy singing and dancing. Holy Martha Quinn! The Ad Wizards should be ashamed! Below, a sampling: